Some of our Lifestyle Videos

Free Home Value Report Search For Homes

Expert Tips for Home Buyers & Sellers

As your Chicagoland real estate agent Michael LaFido, I want to be your resource for all things real estate. Whether you are buying, selling, or investing in real estate, I am here to guide you through the process. Subscribe to this blog to learn all of the latest news from our local market and receive expert tips for buying or selling a home.

The Top 23 Luxury Agents in Orlando Share Their “Aha” Moments



Considering Selling in 2018: Click here for a Free Price Evaluation
Considering Buying in 2018: Get Gateway Access to the MLS

Today, we’re sharing “aha!” moments from the last day and a half of the Luxury Listing Specialist Certification (LUXE).

We are here in Orlando with 23 of the top luxury agents in the area. If you know someone looking to buy or sell in Orlando, make sure that you private message me so I can put you in touch with the best agent.

Here are some of the top “aha!” moments:

  • Market research is the bad guy.
  • The match pair concept, when you have a pre-appraisal done so that sellers understand what their competition is.
  • Using the script “I am the most expensive agent and let me tell you why.” If you’re a great agent, you don’t compete by being the cheapest. You bring value to the table.
  • Google is our friend, so video, video, video. Video is not going away.
  • Event marketing.
  • Position or stage your listing so that buyers can mentally move in.
  • Only 10% of buyers can mentally move in and visualize the home. 90% only see the home as-is.
  • Showcase the lifestyle when marketing a listing. Let potential buyers know what kind of lifestyle they will enjoy if they live there.
  • Educate buyers and sellers by using short videos on YouTube. This is a great way of giving value to your clients.
  • Incorporate virtual staging vs. actual staging in circumstances where sellers might not have the investment dollars as a way to promote their lifestyle.
  • How to leverage your resources and network with a luxury club. If you hang out with nine top producers, you’re bound to be the 10th.
  • The difference between being a marketing agent and a listing agent.
  • How DISC personalities give you a better understanding of who your seller is and how they like things done.
  • Sending a gift after the listing appointment so you’re not out of mind.

Only 10% of buyers can visualize what it’s like to live in the home.


As you can see, we had a lot of “ahas!” in Orlando. If you have any questions for me, just give me a call or send me an email. I would be happy to help you!

4 comments :

  1. I closed my eyes after reading this blog. What amazing feeling. I wish to experience even 1 time. Thanks for your sharing. https://www.myamericandreamhomes.com

    ReplyDelete
  2. Very helpful post, thank you so much author to write down it & share with us. A lot of maximum effort you give here, so this video was so nice & under-stable, effective. You can check more details on house assignment Toronto that is really good place for the information and make a deal for real estate assignment.

    ReplyDelete
  3. This comment has been removed by the author.

    ReplyDelete
  4. I have pleased to know about those top 23 Luxury Agents in Orlando! You may add top Orlando real estate agents in your list. For trusted Orlando real estate agents check https://www.toporlandorealestateagents.com now. Thank you so much.

    ReplyDelete