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As your Chicagoland real estate agent Michael LaFido, I want to be your resource for all things real estate. Whether you are buying, selling, or investing in real estate, I am here to guide you through the process. Subscribe to this blog to learn all of the latest news from our local market and receive expert tips for buying or selling a home.

Why Is Professional Photography Essential for Your Home’s Marketing?


Professional photography is an important part of marketing your home for sale. Here are how we use photos to enhance your home’s online presence.

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When trying to market and sell your home, you obviously need to hire a professional photographer to take photos of the property. Not just for the quality, but for the experience they bring. Professional photographers know which angles work best in the eyes of buyers and compare different photos to see which are best.

Professional photography is the way to position the property most effectively. Having good photos is a must when it comes to selling your home online and I’m a perfectionist when it comes to these photos. As you can see in the video above, we put a lot of work into our photography and editing by enhancing a bunch of tiny details that add up to create breathtaking images.


Photography is the best way to position your home for sale.


We took one picture during the day, for example, and replaced the blue day sky with an evening magenta sky. It’s a lot of little things like this that help your home stand out among other homes online. Look at the before and after pictures to see what we mean. A few of our luxury properties, including the 20-acre Lionhead Farm, are featured in the video above.

If you know of anyone who is looking for a second opinion or sick and tired of the results they are getting, we would be glad to help. We’re in the month of May now, so the next 75 to 80 days is the prime time to sell your home. If you have any questions at all, don’t hesitate to reach out. Remember, it’s not the market, it’s the marketing. I look forward to hearing from you.

540 South 8th Street, Geneva, IL 60134
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8th Street, Geneva
3s345 Hart Road, Batavia, IL 60510
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Hart Road, Batavia

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