Some of our Lifestyle Videos

Free Home Value Report Search For Homes

Expert Tips for Home Buyers & Sellers

As your Chicagoland real estate agent Michael LaFido, I want to be your resource for all things real estate. Whether you are buying, selling, or investing in real estate, I am here to guide you through the process. Subscribe to this blog to learn all of the latest news from our local market and receive expert tips for buying or selling a home.

‘Proving Them Wrong’ When Marketing A High-End Home


When preparing to market a luxury property, first impressions are essential to getting a good sale.

Considering Selling in 2017: Click here for a Free Price Evaluation
Considering Buying in 2017: Get Gateway Access to the MLS

In previous videos, I talked about first impressions and what cosmetic versus substantial improvements on homes can do to the marketplace. You can watch last month’s video here where I go into more detail about that.

My favorite phrase these days is “Prove them wrong.” I’m proving naysayers wrong all the time. The multi-million dollar marketplace is very challenging in Chicagoland, and I love proving them wrong.

I recently just listed a property in Geneva, Illinois. There hasn’t been a sale above $2.15 million in multiple years. As a matter of fact, there has only been one sale above $2.15 million in all of Kane County in the last two years. Happily, there were multiple offers on that property. This was not only due to it being a wonderful property, but the sellers were also open and receptive to our ideas.


I believe in readying a home so anyone who walks through can visualize themselves there.


The home I am sitting in front of in my video above is listed around $6 million, and it took us almost five months to go to market. I’m a big believer in readying a home so that anyone who walks through it can visualize themselves in the home. We toned some of the features of the home down, like repainting kitchen cabinets that were painted a vivid color, replacing some of the furniture in the home theater, and carpeting over the lower level tile floors to a more neutral shade.

Be willing to do the exact opposite of your competition. Your competition wants to list the property as quickly as possible in order to get it seen during the prime season. We missed much of the prime season readying this home for market, but as you can see by the before and after photos, we transformed this home into a much more appealing space to the masses that most likely don’t share the owner’s personal taste.

Remember, it’s not the market, it’s the marketing. You only get one chance to make a first impression, so taking the time to ready the home for market is essential. Take the time to do the things that your competition doesn’t do.

If you have any questions on this topic or anything else related to real estate, please shoot me an email or give me a call. I’d love to hear from you.

67 Laurel Ave, Highland Park, IL 60035
Click here to view 67
Laurel Ave, Highland Park
Click here to visit my blog post
Click here to learn more
about matched pairs

17 comments :

  1. Cool stuff you have and you keep overhaul every one of us
    You have done a amazing job with you website
    real estate in Stone Oak

    ReplyDelete
  2. Based on transactions conducted by over 2,000 KW realtors and the homes they sold over a 6-month period ending in December 2009, these housing marketing results have just been published in a 2010 KW Market Navigator "White Paper" of sorts.Patricia Short

    ReplyDelete
  3. This was not only due to it being a wonderful property, but the sellers were also open and receptive to our ideas.mallorca property

    ReplyDelete
  4. The multi-million dollar marketplace is very challenging in Chicagoland, and I love proving them wrong.Kensington Greece

    ReplyDelete
  5. Wood working plans are essential before one starts making any wood working project. So whether you are choosing from bird house plans or dog house plans, as a beginner, it is vital you know your way around the project being done. Here are some guides to help anyone start with wood working. https://cutthewood.com

    ReplyDelete
  6. Thankfulness to my dad who informed me relating to this blog, this website is really amazing.
    newfuturabycdl.sg

    ReplyDelete

  7. مكافحة حشرات بالخبر مكافحة حشرات بالخبر
    مكافحة حشرات بمكة مكافحة حشرات بمكة
    مكافحة حشرات بالمدينة المنورة شركة مكافحة حشرات بالمدينة المنورة
    مكافحة حشرات بالدمام شركة مكافحة حشرات بالدمام

    ReplyDelete
  8. This is actually the kind of information I have been trying to find. Thank you for writing this information. 메이저놀이터

    ReplyDelete
  9. You have a good point here!I totally agree with what you have said!!Thanks for sharing your views...hope more people will read this article!! 토토사이트

    ReplyDelete
  10. Really i appreciate the effort you made to share the knowledge. The topic here i found was really effective to the topic which i was researching for a long time buy website traffic

    ReplyDelete
  11. I have browsed most of your posts. This post is probably where I got the most 사설토토

    ReplyDelete
  12. Wow, superb blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your site 토토사이트

    ReplyDelete
  13. Plz answer back as I’m looking to construct 토토커뮤니티 Guess I will just bookmark this site

    ReplyDelete
  14. This post is invaluable but I believe it will help a lot in my country 안전놀이터

    ReplyDelete
  15. I look forward to working with you. 먹튀검증업체 You obviously know what youre talking about

    ReplyDelete
  16. How is it that simply anybody can write a website and acquire as widespread as this? Its not like youve said something incredibly spectacular ?
    more like youve painted a reasonably picture over a difficulty that you simply recognize nothing concerning I don’t want to sound mean, here.
    but do you really suppose that you can escape with adding some pretty pictures and not really say anything?휴게텔

    ReplyDelete