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As your Chicagoland real estate agent Michael LaFido, I want to be your resource for all things real estate. Whether you are buying, selling, or investing in real estate, I am here to guide you through the process. Subscribe to this blog to learn all of the latest news from our local market and receive expert tips for buying or selling a home.

Why We Are Changing Marketing Expectations For Luxury Owners




Too many real estate agents in the industry settle for the bare minimum when in comes to marketing their listings. We here at the LaFido Team think that anything less than the best is unacceptable.

Take for example what we've done to sell a $4.5 million home in Barrington Hills. We produced a movie with 8 actors and actresses on the property. The movie featured fantastic luxury cars, including a Rolls Royce and Ferrari. We even brought a live horse to the property!

A neighbor came to us the day before shooting and nailed what we were doing on the head - thinking outside the box. Because we take selling homes seriously, we know that it sometimes takes a little creativity to get the job done right. Our team is dedicated to making every home listed with us tower above the competition. Whether it's single-family home, a townhouse, or a condo, we'll do everything in our power to market it to get top value.

If you would like to see the Crain's Chicago Business article written about the project, you can find it here. As always, if you're interested in working with us, don't hesitate to give us a call or shoot us an email. We'd love to work hard for you!

1 comment :

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