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As your Chicagoland real estate agent Michael LaFido, I want to be your resource for all things real estate. Whether you are buying, selling, or investing in real estate, I am here to guide you through the process. Subscribe to this blog to learn all of the latest news from our local market and receive expert tips for buying or selling a home.

Why Hiring an Agent with a Proven Marketing Plan Pays Off

There are many great Chicagoland area homes for sale. Click here to perform a full home search, or if you're thinking of selling your home, click here for a FREE Home Price Evaluation so you know what buyers will pay for your home in today's market. You may also call me at (630) 674-3488 for a FREE home buying or selling consultation to answer any of your real estate questions.

Why Hiring an Agent with a Proven Marketing Plan Pays Off
If you're looking to sell your Chicago-area home this year, the worst thing you could do when hiring an agent is to go off of what someone charges for a service. I recently sold a home in Wheaton and the seller interviewed me and 2 other agents. I was chosen among the agents, one of which had a significantly lower commission rate of 3.95%.

Because of my Verified House Program, I put this home under contract for $27,000 dollars above the other agents asking price, which saved the seller at least $11,213 dollars. In this case, the discounted agent was leaving money on the table. Although my service was a little pricier, the client paid for what he got, which was a much better deal.

As part of our Verified House Program, we got an appraisal on this home and it gave us a number around $575,000. To create excitement, we listed it just below this price. We had 7 offers in the first three days, one of which was for $585,000. Pricing is an integral part of marketing, and I use this knowledge to attract buyers to your home. 

Most sellers think real estate only comes down to price, condition, and location. However, according to the MLS, 51% of the listings in my local Chicago area did not sell. If you look at our smart pricing chart, you will notice that marketing is a key aspect to pricing a home correctly, and many sellers often forget about this. If you're interested in learning more about our plan to market your home and get it to sell for more money, then visit this website.

My team has a proven, repeatable system to sell your home for 18% more money. Our method goes far beyond traditional home selling, and will increase your buyer pool dramatically. Our systems rely on us to be proactive instead of reactive, and that is the foundation for the success of these systems. 

If you remember from my last video, we can also help you with staging your home as part of the marketing process. We can come out and give you a 'Fresh, No-B.S. Analysis' on your home, so just call us and we can come out and get your home ready to sell. 

Also, we have a free truck available to our customers as well as those who might need it for non-profit or charity events. If you are interested in using this truck for one of those services, please visit 

As always, if you're ever looking to buy or sell in the Chicago area, then please contact me and I would be glad to arrange a time where we could speak and discuss how to market your home in the most effective way possible. I am always looking to meet the needs of each and every one of my clients.

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