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As your Chicagoland real estate agent Michael LaFido, I want to be your resource for all things real estate. Whether you are buying, selling, or investing in real estate, I am here to guide you through the process. Subscribe to this blog to learn all of the latest news from our local market and receive expert tips for buying or selling a home.

Why it Pays to Price your Home Correctly

There are many great Chicagoland area homes for sale. Click here to perform a full home search, or if you're thinking of selling your home, click here for a FREE Home Price Evaluation so you know what buyers will pay for your home in today's market. You may also call me at (630) 674-3488 for a FREE home buying or selling consultation to answer any of your real estate questions.

Pricing a home is a difficult task, but it can make all the difference in getting it off the market quickly and for a reasonable price. Most sellers believe that asking for a high price to begin with is the best choice, but that can be a risky decision. Studies and statistics have shown that pricing correctly from the start will net you more money than starting with a high price and going lower.

More often than not, especially these days, buyers are far more educated as to what value should be allotted to a certain property. They have internet resources to refer to, which can both help and hurt you as a seller. Sometimes homes listed on sites such as Zillow are priced far above / below the true market value.

If you're in the position to sell, you will need to use the same online resources your buyers use to estimate a fair price range for your property.

However, the safest route you can take for pricing a home would be to consult a professional third-party appraiser. It will cost $300-400 dollars but that would be a safe investment in my own opinion. I see hundreds of homes a week in the Chicago area, including luxury, middle class, or starter homes. With all the experience that myself and my team have, we can assuredly give you an accurate price for your home.

Contact me with any questions, comments, or concerns at (630) 674-3488 or email me at

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