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As your Chicagoland real estate agent Michael LaFido, I want to be your resource for all things real estate. Whether you are buying, selling, or investing in real estate, I am here to guide you through the process. Subscribe to this blog to learn all of the latest news from our local market and receive expert tips for buying or selling a home.

How We Facilitated 2 Record Sale Prices in the Past 45 Days



Our team continues to knock it out of the park when listing luxury homes. Here’s our latest success.

Considering Selling in 2017: Click here for a Free Price Evaluation
Considering Buying in 2017: Get Gateway Access to the MLS

Our team has made two record-breaking sales in Chicagoland over the last month. Here’s how we did it.

The first home was out in Ancient Oaks in West Chicago. There had only been two sales in West Chicago listed in our MLS over $1 million since 2008. I’m proud to report that there are now three of them. After investing over a month of painting, landscaping, decluttering, and staging the home, it was finally ready for market. It ended up selling for a record price of $1.3 million. My clients were fired up, and so were we. We love proving people wrong.

The second property was a gorgeous home right on 8th St. in Geneva. Even though there hadn’t been a sale over $2.3 million in the entire county for two years, we proved people wrong again. We sold the home for a record $2.4 million in a record time of 30 days.

It’s Not The Market, It’s The Marketing.


Click here to view one of our recent sales
Click here to view one of our recent sales

Click Here To Watch How Accurate Are Online Price Valuations for Luxury Homes
Click here to view one of our recent sales
Click here to view one of our recent sales

If you or someone you know has a luxury home and is sick and tired of the lame excuses they keep getting from their agent, reach out and give us a call. It’s not the market, it’s the marketing. Our system has been proven in many different markets and many different price points and we would love to put it to work for you. If you are thinking about selling, the fall is still a great time to put your home on the market as many sellers remove their homes for the fall and winter seasons and the competition drops after the school year has started.

If you have any other questions for us or any real estate needs we can help with, give us a call or send us an email. We look forward to hearing from you.

How Accurate Are Online Price Valuations for Luxury Homes?


Online home evaluations have been criticized pretty widely in recent times. Today, I decided to put the feature to the test and show you what I found out.

Considering Selling in 2017: Click here for a Free Price Evaluation
Considering Buying in 2017: Get Gateway Access to the MLS

In recent times, a lot of negative things have been said about online home evaluations. Many real estate agents can’t stand online home evaluation tools, simply because they are not accurate.

Personally, I don’t think online home evaluations as a whole are entirely bad. However, what can we find out about their accuracy is by looking at 10 of the highest-priced homes in Illinois? How does online home evaluations tools compare to real world list price?

Well, after reviewing the numbers, the owners for some of these homes may not be too happy. In today’s modern world, a lot of buyers look online for the supposed "Kelley Blue Book" of real estate. But the truth is that online home estimate tools simply aren't accurate enough for this to be the case.

At the end of the day, the market determines value—not online home evaluation tools. Seller’s should always rely on an appraisal for the most accurate information possible.

But let’s get back to those 10 properties I mentioned earlier. As it turns out, 9 out of the 10 were priced well below asking price. This doesn’t entirely surprise me.

What did surprise me, though, was that 8 of the 10 properties had an online value that came up to just 43% or less of the true asking price.


8 out of the 10 properties were valued at or below 43% of the asking price.


Also, only 1 of the 10 online home evaluation's had a home at just 1% of its asking price. That’s a huge difference.

Of the 10 homes we looked at, only 1 actually had a favorable online based value which was above asking price.

So, at least in the case of high-end homes, do not rely on internet based home value tools to determine the value of your property. They are simply way off.

If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.

Wheaton LifeStyle Film
Click here to watch the lifestyle film for 205 E. Prairie Ave, Wheaton IL


Click here to view Mike's current listings
Click here to view Michael's current listings

Click here to watch the Lionhead Farm lifestyle film
Click here to watch the lifestyle film for Lionhead Farm

Using Art to Market Luxury Homes


Marketing luxury homes is a different animal entirely. Here’s one of our newest techniques that has been seeing great results.

Considering Selling in 2017: Click here for a Free Price Evaluation
Considering Buying in 2017: Get Gateway Access to the MLS

In the video above which is geared more towards real estate agents, you will see an amazing property that we are marketing right now at just under $3 million. It has some amazing features such as an indoor saltwater pool, but we wanted to make these features pop on camera and video.

To do that, we decided to showcase some amazing artwork from IKONICK, and these big canvas portraits are all over the property catching the eyes of buyers and their agents.  This artwork company took several professional photo's and leveraged those photo's on social media which lead to an online spike in activity for this particular home.


As you can see, the artwork is visually stunning.


As you can see, the art is visually stunning. Time is money, and with marketing like this, we decrease the time a luxury home spends on the market before selling. Adding this beautiful art to an already beautiful home really brings it all together and shows prospective buyers the unique features of the home by tying in the artwork.

As we’ve seen time and time again, marketing your luxury home properly will lead to more offers, higher offers, and a quicker sale. It might take a bit of an investment, but that investment will be worth it when the deal is closed and you no longer have to worry about selling or even maintaining the property.

If you have any questions for me about how to successfully market your home for sale, don’t hesitate to give me a call or sending me an email. I would love to hear from you soon.

Art thumbnail image
Click here to view the artwork pictures displayed at the photo shoot

Click here to watch the lifestyle film for 831 Diane Lane

Click here to view pictures of 67 Laurel Ave, Highland Park