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As your Chicagoland real estate agent Michael LaFido, I want to be your resource for all things real estate. Whether you are buying, selling, or investing in real estate, I am here to guide you through the process. Subscribe to this blog to learn all of the latest news from our local market and receive expert tips for buying or selling a home.

How Can Our Team Help You Differentiate Your Firm or Business?


Considering Selling in 2019: Click here for a Free Price Evaluation
Considering Buying in 2019: Get Gateway Access to the MLS

Our team was recently named the Best Property Consulting Marketing firm both within the state of Illinois and also across the world during the IPAX Awards, and as proud as we are of these achievements, today we’d like to focus on what this means for you. 



We would be happy to assist you in launching (or strengthening) your dedicated luxury division.

If you’re the broker-owner of a business, whether it’s independent or a franchise, we would like to help you to differentiate your office. If you don’t already have a dedicated luxury division, you need one. We would be happy to assist you in launching (or strengthening) your dedicated luxury division.  

If you have any other questions or would like more information, feel free to give us a call or send us an email. We look forward to hearing from you soon.

Are You a Broker-Owner or a Team Leader Looking to Differentiate?


Considering Selling in 2019: Click here for a Free Price Evaluation
Considering Buying in 2019: Get Gateway Access to the MLS

If you’re a broker-owner or a team leader looking to differentiate, my team and I can help you. 

Before I elaborate on that, though, if you managed to make it to the Who’s Who in Luxury Real Estate conference in Austin, I just want to say that it was great seeing you. I want to thank you again for your time. If you missed our session about the best strategies to attract more clients using video, you can visit www.LuxeRedefined.com or check out my “Luxury Listing Specialist” podcast to learn more about this subject. 

Several who were in attendance had questions afterward about our certification and the other services my team offers, which brings me back to today’s topic: If you’re looking to differentiate, my team and I can help you. We can help you launch a dedicated luxury division or strengthen yours if you already have one, which will also help with recruiting and retention.


We can help you launch a dedicated luxury division or strengthen yours if you already have one, which will also help with recruiting and retention.


If you’re interested, all you have to do shoot me an email. We offer area-exclusive services in which we can certify your office with our “Luxury Listing Specialist” certification. 

If you have any other questions about our coaching or certification, feel free to reach out to me as well. I’d love to speak with you, and remember—it’s not the market, it’s the market. 

Are You Up to the Challenge of Spreading Positivity This Holiday Season?



Considering Selling in 2018: Click here for a Free Price Evaluation
Considering Buying in 2018: Get Gateway Access to the MLS

The leaves are changing, the holidays are approaching, and Thanksgiving is just around the corner. Right now is the perfect time to reflect on what you’re thankful for. That said, I would also encourage you to reflect on the trials you’ve faced this year and those you anticipate moving forward.

And as you consider these challenges, don’t allow the opinions of those who would say you can’t overcome them drag you down. Prove naysayers wrong. Don’t let past obstacles deter you from future successes.

Also, while you strive to improve your own lives, do the same for those around you. Make someone’s day whenever you have the chance. Your continued support has certainly been a positive force in my life, and today I’d like to challenge you to continue spreading positivity wherever and however you can. 



Don’t let past obstacles deter you from future successes.


There is so much hostility and negativity pervading our current culture. Let this holiday season be a reminder that we are all humans. Whatever differences we may have, we should all strive to build one another up.

Once again, I’d like to thank you on behalf of my entire team for the great year we’ve had. May your holiday season be filled with joy and positivity.

If you have any questions for me or my team, feel free to give me a call or send me an email. I look forward to hearing from you soon.