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As your Chicagoland real estate agent Michael LaFido, I want to be your resource for all things real estate. Whether you are buying, selling, or investing in real estate, I am here to guide you through the process. Subscribe to this blog to learn all of the latest news from our local market and receive expert tips for buying or selling a home.

Are You a Broker-Owner or a Team Leader Looking to Differentiate?


Considering Selling in 2019: Click here for a Free Price Evaluation
Considering Buying in 2019: Get Gateway Access to the MLS

If you’re a broker-owner or a team leader looking to differentiate, my team and I can help you. 

Before I elaborate on that, though, if you managed to make it to the Who’s Who in Luxury Real Estate conference in Austin, I just want to say that it was great seeing you. I want to thank you again for your time. If you missed our session about the best strategies to attract more clients using video, you can visit www.LuxeRedefined.com or check out my “Luxury Listing Specialist” podcast to learn more about this subject. 

Several who were in attendance had questions afterward about our certification and the other services my team offers, which brings me back to today’s topic: If you’re looking to differentiate, my team and I can help you. We can help you launch a dedicated luxury division or strengthen yours if you already have one, which will also help with recruiting and retention.


We can help you launch a dedicated luxury division or strengthen yours if you already have one, which will also help with recruiting and retention.


If you’re interested, all you have to do shoot me an email. We offer area-exclusive services in which we can certify your office with our “Luxury Listing Specialist” certification. 

If you have any other questions about our coaching or certification, feel free to reach out to me as well. I’d love to speak with you, and remember—it’s not the market, it’s the market. 

Are You Up to the Challenge of Spreading Positivity This Holiday Season?



Considering Selling in 2018: Click here for a Free Price Evaluation
Considering Buying in 2018: Get Gateway Access to the MLS

The leaves are changing, the holidays are approaching, and Thanksgiving is just around the corner. Right now is the perfect time to reflect on what you’re thankful for. That said, I would also encourage you to reflect on the trials you’ve faced this year and those you anticipate moving forward.

And as you consider these challenges, don’t allow the opinions of those who would say you can’t overcome them drag you down. Prove naysayers wrong. Don’t let past obstacles deter you from future successes.

Also, while you strive to improve your own lives, do the same for those around you. Make someone’s day whenever you have the chance. Your continued support has certainly been a positive force in my life, and today I’d like to challenge you to continue spreading positivity wherever and however you can. 



Don’t let past obstacles deter you from future successes.


There is so much hostility and negativity pervading our current culture. Let this holiday season be a reminder that we are all humans. Whatever differences we may have, we should all strive to build one another up.

Once again, I’d like to thank you on behalf of my entire team for the great year we’ve had. May your holiday season be filled with joy and positivity.

If you have any questions for me or my team, feel free to give me a call or send me an email. I look forward to hearing from you soon.

Sellers: Don't Make This Common Mistake



Considering Selling in 2018: Click here for a Free Price Evaluation
Considering Buying in 2018: Get Gateway Access to the MLS

Right now, we’re in the prime selling season here in Chicago. But, if you have plans to put your home on the market, there is one mistake you must avoid.

Many sellers hire the agent who estimates the highest price for their home. If one agent tells them they should list for $550,000 and another tells them they should list for $500,000, most sellers will, unfortunately, choose the agent who gave that higher price. However, this is actually the No.1 listing mistake a seller could make in our market. The market, not your agent, dictates price.

Instead, sellers should hire an agent they like and trust. They should hire an agent with whom they have a good rapport and who has a proven marketing strategy.

On top of working with the right agent, it’s also important to be informed about our current market. One of the most important things to understand is how current supply impacts the traction you’ll have as a seller in our market.

A market with more than seven months of supply is a buyer’s market, a market with five or six months of supply is an even market, and a market with between one and four months of supply is a seller’s market. 




The market, not your agent, dictates price.


Another way to gauge the market is by examining the list-to-sale price ratio in your price range. This is important because while your area might be a seller’s market, your specific price range could still be favoring buyers.

In general, the spring market is a great time to sell. So if you have been thinking of listing, now is the time to do so. I recommend you start interviewing agents as soon as possible. Also, if your home is already on the market, the next 90 days are vital. You should ideally have your home under contract before July.

If you have any other questions, would like more information, or want help with your home sale, feel free to give me a call or send me an email. I look forward to hearing from you soon.