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As your Chicagoland real estate agent Michael LaFido, I want to be your resource for all things real estate. Whether you are buying, selling, or investing in real estate, I am here to guide you through the process. Subscribe to this blog to learn all of the latest news from our local market and receive expert tips for buying or selling a home.


A luxury lifestyle video can provide a ton of exposure to increase the likelihood of a sale. Here’s why.


Marketing a luxury home takes an enormous amount of creativity. One creative  strategy to both show off your creativity and to showcase the best features of a home is through a luxury “lifestyle” video. We made one recently for a $7.25 million property we are marketing just outside of Chicago. We highlighted the pool and all of the entertainment space, which is really going to entice buyers. 

We recently shot a luxury lifestyle video for a $7.25 million home we’re marketing. You can see it in full here.

We highlighted some of the best features of the outside of the home through video; it had an amazing pool and a lot of land. We brought in my kids and the owner’s grandkids and emphasized the lifestyle of the home above all else. It’s about 25 miles outside of Chicago, and a fantastic place to entertain. We made sure to highlight the pool, yard, and home office.

When you put a lifestyle video together for a property, you have to go that extra mile to make sure you highlight all of its best features. You may have to move some furniture around or in or out, but it’s going to be worth it if it works to highlight a home’s feature.

“We highlighted the pool, yard, and home office.”

We removed some things for photos and put everything back later as we do for most of our photo shoots. You have to create some “before” and “after” photos for your own portfolio. Current and future sellers will realize that you’re different from the competition and are putting your thoughts and creativity into action.

If you have any questions for me about real estate, don’t hesitate to reach out via phone or email. I look forward to hearing from you soon. Don’t forget to check out our free resources for brokers and real estate agents at:

Facebook Group-  http://www.Facebook.com/LuxuryListingSpecialist

Podcast- www.LuxuryListingPodcast.com

Prove Them Wrong!

Michael LaFido – Founder & CEO

Marketing Luxury Group | Luxury Listing Specialist (LUXE)

O: 888.930.8510  

E: Michael@MarketingLuxuryGroup.com

How Can Our Team Help You Differentiate Your Firm or Business?


Considering Selling in 2019: Click here for a Free Price Evaluation
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Our team was recently named the Best Property Consulting Marketing firm both within the state of Illinois and also across the world during the IPAX Awards, and as proud as we are of these achievements, today we’d like to focus on what this means for you. 



We would be happy to assist you in launching (or strengthening) your dedicated luxury division.

If you’re the broker-owner of a business, whether it’s independent or a franchise, we would like to help you to differentiate your office. If you don’t already have a dedicated luxury division, you need one. We would be happy to assist you in launching (or strengthening) your dedicated luxury division.  

If you have any other questions or would like more information, feel free to give us a call or send us an email. We look forward to hearing from you soon.

Are You a Broker-Owner or a Team Leader Looking to Differentiate?


Considering Selling in 2019: Click here for a Free Price Evaluation
Considering Buying in 2019: Get Gateway Access to the MLS

If you’re a broker-owner or a team leader looking to differentiate, my team and I can help you. 

Before I elaborate on that, though, if you managed to make it to the Who’s Who in Luxury Real Estate conference in Austin, I just want to say that it was great seeing you. I want to thank you again for your time. If you missed our session about the best strategies to attract more clients using video, you can visit www.LuxeRedefined.com or check out my “Luxury Listing Specialist” podcast to learn more about this subject. 

Several who were in attendance had questions afterward about our certification and the other services my team offers, which brings me back to today’s topic: If you’re looking to differentiate, my team and I can help you. We can help you launch a dedicated luxury division or strengthen yours if you already have one, which will also help with recruiting and retention.


We can help you launch a dedicated luxury division or strengthen yours if you already have one, which will also help with recruiting and retention.


If you’re interested, all you have to do shoot me an email. We offer area-exclusive services in which we can certify your office with our “Luxury Listing Specialist” certification. 

If you have any other questions about our coaching or certification, feel free to reach out to me as well. I’d love to speak with you, and remember—it’s not the market, it’s the market.